Sailing the second wave (of Coronamarketing)
At the outset of the Coronavirus crisis a lot of businesses pivoted their marketing and customer acquisition strategies towards digital marketing channels. Our experience shows that while this brought short term success, customers quickly got email fatigue and there was a sharp drop off in engagement and effectiveness.
So how do we overcome this?
Many of our clients have approached us for guidance on best practice advice around this topic. We are excited to launch a 2 part webinar series in partnership with leading marketing automation experts, Destined. We will be focusing on three main areas that businesses sometimes overlook to help B2B marketers perform better as the economy recovers:
Webinar #1: Winning at eDMs
Thursday 20th August | 12pm – 1pm
Webinar #2: Winning at Landing Pages
Thursday 27th August | 12pm – 1pm