Positioning the leader of the Australian electronic property settlement revolution
SAI Global (Property)
Our task was to increase brand awareness and adoption of their game-changing Settlement Room product, an online meeting space for PEXA (Property Exchange Australia), Australia’s online property exchange network. This digital technology was about to disrupt the Australian property settlement industry but conveyancers and property lawyers were hesitant to innovate due to the cost of transition. SAI needed a campaign that would both educate, and meet the market where they were.
Our integrated ‘Passport to PEXA’ campaign was rolled out in three phases over 18 months and generated an increase in subscriptions to SAI’s Settlement Room product to 10,000 – a tenfold increase. Amanda Baker, SAI Global Property’s Head of Industry Development, said the customer engagement that resulted from the material we produced exceeded expectations and that our level of support and teamwork was an amazing value-add to help her reach her campaign goals.