Pro bono branding for a children’s cancer charity
Koala Kids had only just become an independent registered charity. This presented an opportunity for a new beginning and a new visual identity. They wanted a brand that would emotionally express the charity’s mission of bringing moments of happiness to children and young people in cancer treatment as well as their families. The new branding was launched at the foundation’s first fundraising event and was a resounding success. It helped galvanise a strong troupe of volunteers and greatly contributed to attracting increased philanthropic support, enabling greater reach into Victorian health services.