Strong brands do more than sell stuff – they make the world a better place

Our Expertise

We are a brand agency, and our core service areas all focus on what we do best: helping you find your brand mojo. We take the time to understand your business, give you the best advice for your unique needs, and execute the resulting projects with excellence and alacrity.

For a CliffsNotes/tl;dr version, keep scrolling, for a more indepth version, click below.

Brand Research & Measurement

Our brand research & measurement services uncovers what needs to be done to improve your brand. Brand measurement and research is a crucial part of branding and provides a solid base to build the brand strategy and brand creative. We do qualitative and quantitative brand research, brand audits and reviews, as well as ongoing evaluation and measurement to keep your brand in tip top shape.

Brand Strategy

A great brand strategy acts as a guiding light for your brand, and for all future communication. Taylor & Grace walks with you through the process of crafting a brand strategy, building a strong brand foundation of your brand intent and voice. So how exactly do we do it?

Brand Creative

Books have covers for a reason, and we all know first impressions matter. We build off the brand strategy and the research we do to create, refine or transform your brand creatively, on as many different facets as possible. From brand naming, logos and taglines, to website and collateral development (and everything in between), we’ve got you covered.

Brand Activation

And now we bring it all to life! We take your brand off the paper and unleash it in all its glory. We can build integrated campaigns for your launch, do lead generation for digital and search marketing, creation of thought leadership strategy and content, PR & Events… The list goes on. We make sure that your brand evokes an emotional connection, in every form it takes and on every touchpoint.

Our Process

Whether it’s a brand review, rebrand or refresh, content marketing, integrated campaign or anything in between, we approach every brief through a brand-strategy lens and with our strategy-led process, as below. Nearly 15 years of following and refining this process has helped us be true to our essence, to build brands that move people, and our purpose, to help organisations achieve their desired impact on the world.

What are our clients saying?

“Your work gave me a visual and a sharp narrative that has been unbelievably useful... Truly exceptional. You really helped me clarify how to sell the story. It has resonated with a lot of people.”

“It was valuable for us to have someone external come into the business and look at our brand with fresh eyes. Darren’s enthusiasm, questioning and facilitation brought us a new perspective, and helped us articulate our brand in a way we hadn’t been able to previously. We now have a robust brand identity and are looking forward to rolling it out across all our materials.”

“Being a start-up with a big vision, Taylor & Grace has been highly supportive in what we are trying to achieve as a business. The advice and guidance in developing our branding strategy and story has been a fantastic experience, guided by Darren and his dedicated team.”

“Thank you for your unbelievably generous contribution, advice and assistance. Your expert facilitation of the Alice Springs meeting was a highlight of our year and has set the future direction for the Code in train.”

It all starts with a chat

It all starts
with a chat