When was the last time your brand made someone smile?

Welcome to our branding, business, and leadership blog, featuring insights, tips and opinions from our team.

Insights
Brand stereotypes The biggest stereotype in branding is to equate brand with a logo. The
Insights
Whether you like it or not, you have a brand Guess what? You’ve already started
Insights
CONSISTENCY, CONSISTENCY, CONSISTENCY Not all brands get consistency right. But those that do, really get
Insights
Brand awareness The first step toward determining whether your brand is working for you is
Insights
Teaching an old dog new tricks Brand equity is an intangible asset that can be
Insights
Whether you’re creating a new brand or trying to discover what makes your existing brand
News
Are you different? Do you stand out from the pack? Are you sure? If your
Insights
How much revenue do you think you need to generate before you can afford to
Insights
If making purchasing difficult for your customers is intrinsic to your brand, then it may
Insights
Quick, you have only 20 seconds… What’s one question you can ask to confirm your
Insights
Branding is the mouth, not the lipstick Brand is not cosmetic. Brand is fundamental to
News
“A brand is the expression of an entity, person, product or service, as designed by
News
Do you have money invested with AMP? If so, you must have trusted them implicitly.