When was the last time your brand made someone smile?

Welcome to our branding, business, and leadership blog, featuring insights, tips and opinions from our team.

Insights

Owning up to your brand I’ve run my own brand agency for over a decade,

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Putting your brand at risk Every time you sign an agreement to promote something or

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Wrappr is an Australian startup that brings the sharing economy to advertising by pairing brands

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Dove, from Unilever, is one of my favourite consumer brands because their personal care products

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It will only get more emotional As digital marketing and marketing technology are receiving more

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Trust me, I’m a bank

Building Trust vs. Buying Trust Quick, think of three people you trust. Not family members

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Start 2019 with resolve! While most businesses do some form of strategic planning, many fail

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Are commodities brands? We normally think of branding as encompassing consumer-based products and services. But

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Luxury and scarcity Luxury is alive and well, but it has evolved as brands have

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Jump into this #askXFACTOR LIVE full session with Brand Strategist and Author Darren Taylor as

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Our Banking Nightmare People often equate a brand with its logo and colours, or with

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Brand stereotypes  The biggest stereotype in branding is to equate brand with a logo. The

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Whether you like it or not, you have a brand Guess what? You’ve already started

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CONSISTENCY, CONSISTENCY, CONSISTENCY Not all brands get consistency right. But those that do, really get

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Brand awareness The first step toward determining whether your brand is working for you is

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Teaching an old dog new tricks Brand equity is an intangible asset that can be

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Whether you’re creating a new brand or trying to discover what makes your existing brand

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Are you different? Do you stand out from the pack? Are you sure? If your

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How much revenue do you think you need to generate before you can afford to

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If making purchasing difficult for your customers is intrinsic to your brand, then it may

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Quick, you have only 20 seconds… What’s one question you can ask to confirm your

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Branding is the mouth, not the lipstick Brand is not cosmetic. Brand is fundamental to

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“A brand is the expression of an entity, person, product or service, as designed by

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Do you have money invested with AMP? If so, you must have trusted them implicitly.