When was the last time your brand made someone smile?

Welcome to our branding, business, and leadership blog, featuring insights, tips and opinions from our team.

New initiatives support local business I’m an eternal optimist and also like to be provocative.
COVID has changed the arts industry forever. Live music performances delivered online haven’t really taken
Like all things, launching a start-up is all about timing. COVID has made it hard
The food, hospitality and hotels industry has indeed been one of the hardest hit with
he superannuation and SMSF industry has been greatly impacted by regulatory changes brought about by
Planning the road out of COVID is challenging for all brands at the moment. Knowing
Many brands are currently neck-deep in strategy review and reset discussions. Our guest, leading global
COVID has been an ideal ‘break in the traffic’ to reflect on your brand and
Tapping into the emotionality of your brand can turbocharge its performance. Hear from this inspiring
The Xfactor Collective brand specialist Darren Taylor answers the question that every organisation is now
The world has stopped. It’s a rare moment, albeit a perfect one to re-focus on
Shorthand Most service-based businesses really find it hard to nail their value proposition and to
Everything is measurable  I’m a data nerd. And one of the beautiful things about digital
If you are a service business, what makes you any different or more valuable than
The who of personal branding  Lots of us dream of starting our own business, or
For many non-marketers, brand is seen as intangible and an expense. Marketers often have to
We’re in unprecedented times. With the economy and our lives in lockdown and with many
Watch your inputs!   The phrase ‘Garbage in, garbage out’ was coined by an IBM programmer
In conversation with Adam Griffith, Managing Director of leading digital agency, Luminary, this podcast explores the
Brand is often misunderstood by startup founders, particularly by those who don’t have a branding
Chatting with startup strategist and investor, CEO of SIP Management Consultants, Ernest Stabek, this podcast uncovers
It’s obvious that natural disasters demand comprehensive cooperation. Federal, state and local governments, not-for-profit and
Chatting with disaster response expert Renae Hanvin, CEO of Corporate2Community, this podcast discusses the importance of
This inaugural podcast hosted by Darren Taylor talks about why brand strategy is critical for
Brand specialist Darren Taylor helps us glean the key take-outs from the Celeste Barber campaign,
The Xfactor Collective specialist member Darren Taylor answers a common question about how organisations can
Death, taxes, and recessions Three-quarters of economists polled by the Wall Street Journal think there
In my book Rebranding Branding, I discuss Tourism Australia’s scandalous 2006 campaign, ‘Where the bloody
Not a one-time event. Is your brand always on? Or was it just a one-time
Blank stares When I ask clients how they measure the effectiveness of their brand, most
Brand refreshes are common. But renaming an organisation is a rare, delightful game changer in
The advantage of very small business Very small businesses are great at customer engagement. They
The roller coaster of new markets Many organisations fail because they focus on what they
Bad bosses Studies show that the number one reason people quit their job isn’t because
Does your brand harness the power of emotion? Few businesses understand the power of emotion
Big, hairy, and audacious Most organisations do not have a brand strategy. As a result
The Xfactor Collective brand specialist Darren Taylor answers the question that every organisation is now
Do you know your values? Quick! Name your company’s values. A lot of organisations don’t
A lot of organisations don’t know what their value proposition is. And sometimes when they
Owning up to your brand I’ve run my own brand agency for over a decade,
Putting your brand at risk Every time you sign an agreement to promote something or
Wrappr is an Australian startup that brings the sharing economy to advertising by pairing brands
Dove, from Unilever, is one of my favourite consumer brands because their personal care products
It will only get more emotional As digital marketing and marketing technology are receiving more