When was the last time your brand made someone smile?

Welcome to our branding, business, and leadership blog, featuring insights, tips and opinions from our team.

Rebranding Branding Podcast #12
Many brands are currently neck-deep in strategy review and reset discussions. Our guest, leading global
Rebranding Branding Podcast #11
COVID has been an ideal ‘break in the traffic’ to reflect on your brand and
Rebranding Branding Podcast #10
Tapping into the emotionality of your brand can turbocharge its performance. Hear from this inspiring
sticky notes
The Xfactor Collective brand specialist Darren Taylor answers the question that every organisation is now
Rebranding Branding Podcast #09
The world has stopped. It’s a rare moment, albeit a perfect one to re-focus on
Ducks in a row
Shorthand Most service-based businesses really find it hard to nail their value proposition and to
Rebranding Branding Podcast #08
Insights
Everything is measurable I’m a data nerd. And one of the beautiful things about digital
Rebranding Branding Podcast #07
If you are a service business, what makes you any different or more valuable than
Insights
The who of personal branding Lots of us dream of starting our own business, or
Rebranding Branding Podcast #06
For many non-marketers, brand is seen as intangible and an expense. Marketers often have to
Rebranding Branding Podcast #05
We’re in unprecedented times. With the economy and our lives in lockdown and with many
News
Watch your inputs! The phrase ‘Garbage in, garbage out’ was coined by an IBM programmer
Rebranding Branding Podcast #04
In conversation with Adam Griffith, Managing Director of leading digital agency, Luminary, this podcast explores the
News
Brand is often misunderstood by startup founders, particularly by those who don’t have a branding
Rebranding Branding Podcast #03
Chatting with startup strategist and investor, CEO of SIP Management Consultants, Ernest Stabek, this podcast uncovers
News
It’s obvious that natural disasters demand comprehensive cooperation. Federal, state and local governments, not-for-profit and
Rebranding Branding Podcast #02
Chatting with disaster response expert Renae Hanvin, CEO of Corporate2Community, this podcast discusses the importance of
Rebranding Branding Podcast #01
This inaugural podcast hosted by Darren Taylor talks about why brand strategy is critical for
News
Brand specialist Darren Taylor helps us glean the key take-outs from the Celeste Barber campaign,
News
The Xfactor Collective specialist member Darren Taylor answers a common question about how organisations can
Insights
Death, taxes, and recessions Three-quarters of economists polled by the Wall Street Journal think there
News
In my book Rebranding Branding, I discuss Tourism Australia’s scandalous 2006 campaign, ‘Where the bloody
Insights
Not a one-time event. Is your brand always on? Or was it just a one-time
Insights
Blank stares When I ask clients how they measure the effectiveness of their brand, most
News
Brand refreshes are common. But renaming an organisation is a rare, delightful game changer in
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The advantage of very small business Very small businesses are great at customer engagement. They
Insights
The roller coaster of new markets Many organisations fail because they focus on what they
Insights
Bad bosses Studies show that the number one reason people quit their job isn’t because
Insights
Does your brand harness the power of emotion? Few businesses understand the power of emotion
Insights
Big, hairy, and audacious Most organisations do not have a brand strategy. As a result
News
The Xfactor Collective brand specialist Darren Taylor answers the question that every organisation is now
Insights
Do you know your values? Quick! Name your company’s values. A lot of organisations don’t
Insights
A lot of organisations don’t know what their value proposition is. And sometimes when they
Insights
Owning up to your brand I’ve run my own brand agency for over a decade,
Insights
Putting your brand at risk Every time you sign an agreement to promote something or
Insights
Wrappr is an Australian startup that brings the sharing economy to advertising by pairing brands
Insights
Dove, from Unilever, is one of my favourite consumer brands because their personal care products
Insights
It will only get more emotional As digital marketing and marketing technology are receiving more
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Building Trust vs. Buying Trust Quick, think of three people you trust. Not family members
Insights
Start 2019 with resolve! While most businesses do some form of strategic planning, many fail
Insights
Are commodities brands? We normally think of branding as encompassing consumer-based products and services. But
Insights
Luxury and scarcity Luxury is alive and well, but it has evolved as brands have
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Jump into this #askXFACTOR LIVE full session with Brand Strategist and Author Darren Taylor as
Insights
Our Banking Nightmare People often equate a brand with its logo and colours, or with