Post Archive

Ducks in a row
Shorthand Most service-based businesses really find it hard to nail their value proposition and to
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Everything is measurable I’m a data nerd. And one of the beautiful things about digital
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The who of personal branding Lots of us dream of starting our own business, or
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Watch your inputs! The phrase ‘Garbage in, garbage out’ was coined by an IBM programmer
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Brand is often misunderstood by startup founders, particularly by those who don’t have a branding
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It’s obvious that natural disasters demand comprehensive cooperation. Federal, state and local governments, not-for-profit and
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Death, taxes, and recessions Three-quarters of economists polled by the Wall Street Journal think there
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In my book Rebranding Branding, I discuss Tourism Australia’s scandalous 2006 campaign, ‘Where the bloody
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Not a one-time event. Is your brand always on? Or was it just a one-time
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Blank stares When I ask clients how they measure the effectiveness of their brand, most
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The advantage of very small business Very small businesses are great at customer engagement. They
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The roller coaster of new markets Many organisations fail because they focus on what they
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Bad bosses Studies show that the number one reason people quit their job isn’t because
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Does your brand harness the power of emotion? Few businesses understand the power of emotion
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Big, hairy, and audacious Most organisations do not have a brand strategy. As a result