Post Archive

Shorthand Most service-based businesses really find it hard to nail their value proposition and to

Everything is measurable I’m a data nerd. And one of the beautiful things about digital

The who of personal branding Lots of us dream of starting our own business, or

Watch your inputs! The phrase ‘Garbage in, garbage out’ was coined by an IBM programmer

Brand is often misunderstood by startup founders, particularly by those who don’t have a branding

It’s obvious that natural disasters demand comprehensive cooperation. Federal, state and local governments, not-for-profit and

Death, taxes, and recessions Three-quarters of economists polled by the Wall Street Journal think there

In my book Rebranding Branding, I discuss Tourism Australia’s scandalous 2006 campaign, ‘Where the bloody

Not a one-time event. Is your brand always on? Or was it just a one-time

Blank stares When I ask clients how they measure the effectiveness of their brand, most

The advantage of very small business Very small businesses are great at customer engagement. They

The roller coaster of new markets Many organisations fail because they focus on what they

Bad bosses Studies show that the number one reason people quit their job isn’t because

Does your brand harness the power of emotion? Few businesses understand the power of emotion

Big, hairy, and audacious Most organisations do not have a brand strategy. As a result