Post Archive

Insights

Whether you like it or not, you have a brand Guess what? You’ve already started

Insights

CONSISTENCY, CONSISTENCY, CONSISTENCY Not all brands get consistency right. But those that do, really get

Insights

Brand awareness The first step toward determining whether your brand is working for you is

Insights

Teaching an old dog new tricks Brand equity is an intangible asset that can be

Insights

Whether you’re creating a new brand or trying to discover what makes your existing brand

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Are you different? Do you stand out from the pack? Are you sure? If your

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How much revenue do you think you need to generate before you can afford to

Insights

If making purchasing difficult for your customers is intrinsic to your brand, then it may

Insights

Quick, you have only 20 seconds… What’s one question you can ask to confirm your

Insights

Branding is the mouth, not the lipstick Brand is not cosmetic. Brand is fundamental to

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“A brand is the expression of an entity, person, product or service, as designed by

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Do you have money invested with AMP? If so, you must have trusted them implicitly.