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The Xfactor Collective brand specialist Darren Taylor answers the question that every organisation is now

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Do you know your values? Quick! Name your company’s values. A lot of organisations don’t

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A lot of organisations don’t know what their value proposition is. And sometimes when they

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Owning up to your brand I’ve run my own brand agency for over a decade,

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Putting your brand at risk Every time you sign an agreement to promote something or

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Wrappr is an Australian startup that brings the sharing economy to advertising by pairing brands

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Dove, from Unilever, is one of my favourite consumer brands because their personal care products

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It will only get more emotional As digital marketing and marketing technology are receiving more

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Trust me, I’m a bank

Building Trust vs. Buying Trust Quick, think of three people you trust. Not family members

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Start 2019 with resolve! While most businesses do some form of strategic planning, many fail

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Are commodities brands? We normally think of branding as encompassing consumer-based products and services. But

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Luxury and scarcity Luxury is alive and well, but it has evolved as brands have

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Jump into this #askXFACTOR LIVE full session with Brand Strategist and Author Darren Taylor as

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Our Banking Nightmare People often equate a brand with its logo and colours, or with

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Brand stereotypes  The biggest stereotype in branding is to equate brand with a logo. The