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CONSISTENCY, CONSISTENCY, CONSISTENCY Not all brands get consistency right. But those that do, really get
Brand awareness The first step toward determining whether your brand is working for you is
Teaching an old dog new tricks Brand equity is an intangible asset that can be
Whether you’re creating a new brand or trying to discover what makes your existing brand
Are you different? Do you stand out from the pack? Are you sure? If your
How much revenue do you think you need to generate before you can afford to
If making purchasing difficult for your customers is intrinsic to your brand, then it may
Quick, you have only 20 seconds… What’s one question you can ask to confirm your
Branding is the mouth, not the lipstick Brand is not cosmetic. Brand is fundamental to
“A brand is the expression of an entity, person, product or service, as designed by
Do you have money invested with AMP? If so, you must have trusted them implicitly.