Post Archive

Big, hairy, and audacious Most organisations do not have a brand strategy. As a result
Do you know your values? Quick! Name your company’s values. A lot of organisations don’t
A lot of organisations don’t know what their value proposition is. And sometimes when they
Owning up to your brand I’ve run my own brand agency for over a decade,
Putting your brand at risk Every time you sign an agreement to promote something or
Wrappr is an Australian startup that brings the sharing economy to advertising by pairing brands
Dove, from Unilever, is one of my favourite consumer brands because their personal care products
It will only get more emotional As digital marketing and marketing technology are receiving more
Building Trust vs. Buying Trust Quick, think of three people you trust. Not family members
Start 2019 with resolve! While most businesses do some form of strategic planning, many fail
Are commodities brands? We normally think of branding as encompassing consumer-based products and services. But
Luxury and scarcity Luxury is alive and well, but it has evolved as brands have
Our Banking Nightmare People often equate a brand with its logo and colours, or with
Brand stereotypes  The biggest stereotype in branding is to equate brand with a logo. The
Whether you like it or not, you have a brand Guess what? You’ve already started