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Creating communications to resonate with your customer requires seeing the big picture of trends.
If we consider that just two years ago a person living in a city would be bombarded with over 2000 advertising messages per day; and that now the figure is closer to 5000 per day, we see how quickly the marketplace changes and how important it is to be nimble and informed.
Taylor & Grace works closely with trend forecasters to stay in front. We know what's new, what's next and |
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where your brand needs to be to aligned with your customers. Trend forecasting encompasses media usage trends, colour and design, even the way people interact with each other.
Taylor & Grace
co-produces a biannual trend and colour forecasting book, Colourworks, with leading trend forecaster, Chris Stone. This book is sold extensively to key players in the fashion, homewares, furnishings and plastics industries, both in Australia and overseas. |
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| Colourworks Spring/Summer 2009 |
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