Internal communications

Internal communications, when well-executed, increase:

  • •   employee engagement and
  • •   build corporate resilience and endurance
  •  

Often overlooked (as the marketing dollar is spent on external engagement), well-crafted internal communications connect employees to the business and its objectives.

Their role becomes ‘more than just a job' and in turn these motivated employees deliver improved returns to the business.

Beginning with the strategic objectives, Taylor & Grace aligns a client’s brand by using a focused and deliberate approach to create engaging employee communications that align to those objectives.

Taylor & Grace works with clients – either within existing plans or, by developing new strategies. We manage stakeholder issues company-wide or work on specific issues within individual divisions.

 

Highlights of our process:

  • •  identify the pain points and the shift required
  • •  look at the history – what's worked and what hasn't
  • •  consider existing channels and gauge their
       effectiveness
  • •  segmentation - just as important for internal as it is
       for external communications
  • •  identify dependencies – e.g Consult with IT to
       discover what is possible
  • •  develop executive champions and employee
       ambassadors to steer the initiative
  • •  test and measure results and refine the
       communications.
  •  

Click here to view recent projects:

Medibank 2020 Vision Conference display panels and collateral

BMW Group Australia internal incentive program creative deployment

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Citipower/Powercor OH&S internal brand identity

Click here to view recent case studies:

Solterbeck Internal brand values alignment and incentive programs - creative deployment.

Medibank Managing Director's employee thank you card