Somage Fine Foods, an emerging brand in the Australian gourmet retail market invited Taylor&Grace to be their design partner for a state government initiative promoting design in Victoria.

Our brief was to create a bespoke packaging concept for Somage's range of premium, organic teas and to carry the concept through to sales support collateral and a website.

Somage was delighted by the outcome. And while the packaging has only just been rolled out, Somage reports a lift in sales, distributors and customers on the strength of the new packaging. 'Selling with the prototype has increased interest in the product generally, 'says Ben Kelly, Director, Somage Fine Foods.

To view the case study click here to download.

To view further editorial about the project, visit www.designvic.com

To view the final prototypes, click here.