Packaging

Chamellia Tea packaging

Somage Fine Foods, an emerging brand in the Australian gourmet retail market invited Taylor & Grace to be their design partner for a state government initiative promoting design in Victoria. Our brief was to create a bespoke packaging concept for Somage's range of premium organic teas and to carry the concept through to sales collateral and a website.

Somage was delighted by the outcome. And while the packaging had only just been rolled out, Somage reported a lift in sales and a positive response from distributors and customers on the new packaging. “Selling with the prototype increased interest in the product generally,” says Ben Kelly, Director of Somage Fine Foods.

To view the case study click here to download.

To view further editorial about the project, visit www.designvic.com