Medibank
Managing Director’s employee thank you postcard
Situation: Medibank was taking a fresh approach to employee communication - across print, digital and face-to-face channels. As part of this, a new tool was developed for the Managing Director (MD) to personally recognise employee achievements – the MD postcard.
Challenge: Taylor & Grace was asked to develop a creative treatment for the postcard that was highly personalised, fresh and fun.
Solution: Working within Medibank's brand guidelines, the 'Pat yourself on the back' concept was developed as a playful way to engage employees, regardless of where they worked in the business. The cards had space for the MD to write personal notes to each recipient, adding to the 'wow' factor for the employee. The strong visual on the front made the cards easily recognisable to other staff, promoting the sense that senior management took notice of and valued an employee’s hard work. The punchy design also signalled that Medibank was doing things differently - part of a broader internal communication objective.
Result: The cards have been enthusiastically received by recipients.
