Solterbeck
Direct Mail Campaign
NEED: To dramatically and efficiently increase the sales pipeline for two divisions within Solterbeck.
SOLUTION: A highly creative, high impact direct mail strategy and campaign with sufficient cut-through to not only gain attention, but bypass gate-keepers to key decision makers. The solution needed to not only be high impact, but contain well crafted and relevant information to motivate oft-targeted contacts to recognise the value of meeting with Solterbeck.
The concept centred around a call to accept an organisation health check for their sales incentive plan. Personalised information was sent to the recipient on X-Ray film.
RESULTS: Solterbeck has had a very positive response, gaining meetings with companies that had been targeted for over ten years as well as pro-active calls from the recipients. The piece was well remembered and even referred by recipients internally as an example of marketing excellence.