MTIL Cards
Brand refresh, development of brand style guidelines and corporate document templates
NEED: With a fast-expanding business and over 600 employees worldwide, there was a need to sense-check the brand direction, clarify the brand story and create a clear, effective framework for the expansion and use of the branding and communications that worked across cultures and applications.
SOLUTION: A re-fresh of the existing brand was required to better communicate the brand story and enable its use as an umbrella to numerous sub-brands. A comprehensive style guide was created to support application of the logo and branding for both internal and external communications and to achieve the goal of brand consistency across all countries and cultures.
RESULT: Consistent brand look and feel globally for the MTIL brand across all of its facets. The use of templates enabled highly cost-effective communications development.